This fascinating event was held at the Friends Meeting House, near Euston station in London. Bringing together mutual lenders from across the country it gave delegates opportunity to hear a range of speakers challenge their thinking & plans for 2017.
Paul spoke on the real source of competitive advantage, which is understanding your customers better than your competitors and ensuring that insight guides your CX and marketing. Key themes from his presentation have been shared on Customer Insight Leader blog in this two-part series.
Beyond helping mutual leaders better prepare for the future, this event also helped Darlington Building Society raise £35,000 for St Teresa’s Hospice.
Laughlin Consultancy is delighted to have contributed our time for such a worthy cause.