Paul Laughlin, from Laughlin Consultancy, has been published in the Winter 2015 edition of Argent magazine from The Financial Services Forum (FSF).

In a lead article, entitled “Changing Behaviours“, Paul outlines the risks & opportunities that Behavioural Economics offers to leaders in the FS sector.

As part of an issue focussed on “The essence of leadership”, he argues for balance in both identifying opportunities & responding to FCA challenges. Spotting times where a risk management requirement can be turned into a commercial opportunity. The article provides leaders an insight into:

  • Mixed reception to hype over Behavioural Economics (BE);
  • FCA’s definitions of 10 BE biases they prioritise;
  • Why FS & Insurance are particularly vulnerable to decision making biases;
  • Opportunities for collaboration with the FCA;
  • How you research team can help.

This article follows a talk given to FSF members in March 2015. Further advice on Behavioural Economics can be found in related posts on Customer Insight Leader.

%d bloggers like this:

This site requires cookies to add navigation, please click accept if you agree to the use of cookies more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.