Here are some of our existing clients. We are proud to work with each organisation, helping them to achieve their own Customer Insight goals.

The services they have used range from training courses, insight strategy development, consultancy, benchmarking insight capabilities, leader coaching, mentoring & tutoring.

Royal London

Royal London Group is the UK’s largest mutual life and pensions company. They are committed to a customer centric strategy & growing their customer insight capability. They have engaged Laughlin Consultancy to deliver training across the organisation & consultancy to guide a number of key decisions.

Since working with Laughlin Consultancy, their achievements have been recognised in numerous awards, including: Team of the Year (Transformational Change) at UK Financial Services Awards & Company of the Year at FT Financial Adviser Service Awards.


Founded in 1995 by Pierre Omidyar, eBay is a global technology company, providing one of the largest online marketplaces in the world. With global revenue of over $8.6bn and over 162 million active users, eBay has transformed the world of e-commerce & consumer expectations with regard to price & purchase options.

Laughlin Consultancy has been engaged to mentor customer insight leaders within eBay. Working internationally, mentoring is delivered via video conferencing & includes elements of executive coaching alongside technical mentoring.

Sun Life Insurance

Sun Life is a UK based insurance business, specialising in Protection solutions for the over 50s. It is a market leader in the use of direct marketing to acquire new customers. Having many years’ experience of data management & database marketing, it was keen to develop the broader analytics skillset of its team. Laughlin Consultancy delivered a ‘Consultancy Skills for Analysts’ training course to improve both insight generation & impact on wider business. The course received rave reviews & improved quality of questioning as well as outputs.


UBM plc is a global events-led marketing & communications company. It operates over 20 countries with 5,000 staff. Increasingly focussed on understanding their customers, Laughlin Consultancy was engaged to train staff & mentor leaders. A workshop was run to enable insight teams & marketing leaders to make better use of insight. Following this, also in Netherlands, 2 insight leaders were mentored to enable them to develop their skills & improve impact on key business decisions. Both reported improved satisfaction & effectiveness.

Liverpool Victoria

LV= is a leading UK mutual financial services group which has been in existence since 1843. Specialising in general & life insurance, the Group was keen to build on its customer centric strategy. Laughlin Consultancy was engaged to provide consultancy that both benchmarked customer insight capability & advised on strategy close gaps identified. This is being implemented as part of wider changes across this Group, which is highly rated for the customer experience they deliver.

Ageas Group

Ageas (Insurance UK) is one of the UK’s leading non-life insurers, combining Ageas Insurance and Tesco Underwriting. Building on their investment in data & insight, they invited Laughlin Consultancy to help develop their skills further. This included both delivering a training course for analysts & internal marketers, as well mentoring insight leaders. Such support has enabled the ‘in house’ insight team to both provide insight that influences key decisions & develop their own capability.

Hanson Wade Ltd

Hanson Wade specialises in bringing people together through outstanding conferences and online community. Working within the Marketing Operations department, Laughlin Consultancy enabled the up-skilling on data analysts through deliver of ‘Business Analysis’ training course. Adapted from the “9-step Consultancy Skills model”, this event trained staff in the skills they needed to deliver the impactful analysis needed by the organisation. Discussion & advice enabled delegates to apply new skills to their situation.


The Institute of Direct & Digital Marketing is the UK’s leading network of direct and digital marketers. Their mission is to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers. Laughlin Consultancy supports this aim and assists the IDM through both marking papers and occasional tutoring.


If you would value a reference prior to engaging Laughlin Consultancy, just ask. Assuming no anti-competitive concerns, there are leaders in the above organisations who would be happy to tell you their positive experience with using our services.