Here are some of our existing clients. We are proud to work with each organisation, helping them to achieve their own Customer Insight goals.

The services they have used range from training courses, insight strategy development, consultancy, benchmarking insight capabilities, leader coaching, mentoring & tutoring.

Royal London

Royal London Group is the UK’s largest mutual life and pensions company. They are committed to a customer centric strategy & growing their customer insight capability. They have engaged Laughlin Consultancy to deliver training across the organisation & consultancy to guide a number of key decisions.

Since working with Laughlin Consultancy, their achievements have been recognised in numerous awards, including: Team of the Year (Transformational Change) at UK Financial Services Awards & Company of the Year at FT Financial Adviser Service Awards.


Founded in 1995 by Pierre Omidyar, eBay is a global technology company, providing one of the largest online marketplaces in the world. With global revenue of over $8.6bn and over 162 million active users, eBay has transformed the world of e-commerce & consumer expectations with regard to price & purchase options.

Laughlin Consultancy has been engaged to mentor customer insight leaders within eBay. Working internationally, mentoring is delivered via video conferencing & includes elements of executive coaching alongside technical mentoring.

National Geographic

The National Geographic Society continues its role, since founded in 1888, to fund ground-breaking scientists & explorers to increase our understanding of the natural world. National Geographic Partners helps generate revenue for the Society, through sharing this content in an engaging way through magazines, TV and other digital channels. Building on a very successful printed magazine, it is engaged in digital transformation & broadening the effectiveness of its media usage for customer engagement.

Laughlin Consultancy has been engaged to mentor a senior customer insight leader within Nat Geo Partners. Working internationally, mentoring is delivered via video conferencing & includes executive coaching alongside technical mentoring.

Ageas Group

Ageas (Insurance UK) is one of the UK’s leading non-life insurers, combining Ageas Insurance and Tesco Underwriting. Building on their investment in data & insight, they invited Laughlin Consultancy to help develop their skills further. This included both delivering a training course for analysts & internal marketers, as well mentoring insight leaders. Such support has enabled the ‘in house’ insight team to both provide insight that influences key decisions & develop their own capability.

Liverpool Victoria

LV= is a leading UK mutual financial services group which has been in existence since 1843. Specialising in general & life insurance, the Group was keen to build on its customer centric strategy. Laughlin Consultancy was engaged to provide consultancy that both benchmarked customer insight capability & advised on strategy close gaps identified. This is being implemented as part of wider changes across this Group, which is highly rated for the customer experience they deliver.


UBM plc is a global events-led marketing & communications company. It operates over 20 countries with 5,000 staff. Increasingly focussed on understanding their customers, Laughlin Consultancy was engaged to train staff & mentor leaders. A workshop was run to enable insight teams & marketing leaders to make better use of insight. Following this, also in Netherlands, 2 insight leaders were mentored to enable them to develop their skills & improve impact on key business decisions. Both reported improved satisfaction & effectiveness.


DataIQ is a fast growing, cross-industry community of data & analytics leaders; professionals from FTSE 100 and large/mid-market organisations. They lead the conversation in data and analytics to inspire, connect and engage their community — so they can deliver sustainable value to their organisations. Building on that focus, they have launched their DataIQ Leaders proposition. This provides leaders of data or analytics teams to gain insight from thought leaders, as well as benefitting from business orientated workshops & networking opportunity.

Laughlin Consultancy has been engaged to deliver training courses for all DataIQ Leaders members. To date, these include whole day workshops on both Data Visualisation and Stakeholder Management. Both have received consistently excellent feedback, together with evidence of putting learning into practice.”


MoreTh>n was launched in June 2001, as a UK direct to consumer brand within the RSA Group. Complementing the heritage & expertise of the wider group, MoreTh>n has defined its own brand values. These are modernity, individuality, perspective , purposefulness, clarity & integrity. These underpin a customer-centric ethos, as well as providing a broad range of GI products. Alongside commercial success, MoreTh>n has been growing its data & analytics capability.

Laughlin Consultancy delivered a ‘Softer Skills for Analysts’ training course, to improve impact on wider business. The course received rave reviews & is achieving both analyst development & influence of insights on decision making.

Sun Life Insurance

Sun Life is a UK based insurance business, specialising in Protection solutions for the over 50s. It is a market leader in the use of direct marketing to acquire new customers. Having many years’ experience of data management & database marketing, it was keen to develop the broader analytics skillset of its team. Laughlin Consultancy delivered a ‘Consultancy Skills for Analysts’ training course to improve both insight generation & impact on wider business. The course received rave reviews & improved quality of questioning as well as outputs.

Hanson Wade Ltd

Hanson Wade specialises in bringing people together through outstanding conferences and online community. Working within the Marketing Operations department, Laughlin Consultancy enabled the up-skilling on data analysts through deliver of ‘Business Analysis’ training course. Adapted from the “9-step Consultancy Skills model”, this event trained staff in the skills they needed to deliver the impactful analysis needed by the organisation. Discussion & advice enabled delegates to apply new skills to their situation.


If you would value a reference prior to engaging Laughlin Consultancy, just ask. Assuming no anti-competitive concerns, there are leaders in the above organisations who would be happy to tell you their positive experience with using our services.