Laughlin Consultancy are delighted to announce, that Paul Laughlin will be sharing a session on Data Visualisation, at a Chartered Institute of Marketing (CIM) event on 19 June. The CIM Wales Analytics Masterclass for 2018.
This “Analytics Masterclass” brings together prominent practitioners, speakers & writers to share different aspects of modern marketing analytics best practice. As CIM Wales describe it: “Marketing accountability is among the most talked about topics in the boardroom, and insight and analytics is the one of the most sought-after skills in marketing.”
Held on 19 June 2018, at the SWALEC stadium (home of Glamorgan Country Cricket Club), the full-day masterclass will touch on various aspects of analytics. Topics include data visualisation, business intelligence (BI) strategy, getting the best out of your digital data, attribution modelling, segmentation and machine learning. Most tips and talks are tailored towards small businesses, and there will be lots of practical tips and hints, to take back to your work desks. The masterclass is very much a ‘how-to’ session where delegates will take practical learnings to deploy analytics techniques in their day-to-day practice.
Paul will be sharing practical advice on Data Visualisation, drawn from his own workshops for DataIQ and training for Laughlin Consultancy clients. Delegates will learn and take away:
• What good data visualisation looks like
• How to make appropriate use of different chart types
• How to present and visualise data in an impactful way
For further details and the full programme of this event, visit the CIM Wales event site:
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Please note this event also counts as 5.5 hours of CPD for CIM members.