Paul Laughlin was the first keynote speaker at a Chartered Institute of Marketing (CIM) conference in Cardiff.

Entitled “Marketing Analytics & Creative Conference”, this event brought together marketers from both data & design disciplines. A core theme was to explore whether or not the growing emphasis on data & analytics for marketing was ‘killing creative‘.

Speakers from both sides shared how data analytics & creative design are complementary, rather than mutually exclusive.

A write-up of the event, with key points from all speakers, is available here.

A copy of Paul’s slides is available on SlideShare.

All participants agreed it was a really useful event & a great opportunity to bring together the marketing community. It was especially pleasing to see all speakers reference points made on softer skills needed by analysts.

Another evidence of demand for our related training course.