Paul Laughlin, MD of Laughlin Consultancy, will be a keynote speaker at the Chartered Institute of Marketing’s Marketing Analytics & Creative” conference being held in Cardiff on 29 Sept 2016.

Marketing analytics, technology and automation is changing the marketing landscape. Such developments are giving marketing leadership new decision-making firepower, but also new challenges.

The aim of this event, is that you leave the conference with a good understanding of how data and technology is having an impact, on the marketing and creative function. How they both co-exist and complement each other. How to make customer communications more relevant, engaging and provide the customer more value. Plus, a good idea of the type of people and skills you should develop; to take your marketing forward.

Paul will be sharing on the ‘softer skills’ needed by analysts, to help guide today’s marketers. Why it is not all about geeky data scientists. Rather, the skills that marketing leaders need to develop in their analytics teams, to enable real value generation.

This event will also count towards 3.5 hours of CIM’s CPD credit.

Other speakers confirmed include:

You can find out further details & book your place, here.

After the event, Paul will be sharing a copy of his presentations & reflections on lessons from this event on our sister blog, Customer Insight Leader.

Hope to see you there.