Paul Laughlin, MD of Laughlin Consultancy, ran a pre-conference workshop and was a speaker at “Big Data & Analytics for Insurance 2016” conference held in London this week.

With insurance Data, Analytics & Insight leaders attending from across UK & Europe, it was a great opportunity to hear how leading firms are using this technology. Examples included use of a both internal & external ‘Big Data’, data from Internet of Things & predictive analytics guiding action throughout customer journey. Speakers included leaders from Axa, Standard Life, Aviva, Zurich, Swiss Re, AIG and many other leading businesses.

A full write-up of the event, with the key lessons recalled from each speaker is available on our sister blog: Customer Insight Leader.

For the pre-conference workshop, Paul shared how to use Customer Insight to mitigate your Conduct Risks, including content from training that has helped UK insurers this year. Explaining how embedding customer insight into your marketing processes can help address challenges from the FCA, including Consumer Spotlight, Behavioural Economics & Vulnerable Customers. Some summary slides are available on SlideShare, contact Laughlin Consultancy for further detail.

For his presentation within the main conference event, Paul reminded delegates of the importance of “softer skills” for analysts & Data Scientists. He introduced the Laughlin Consultancy 9-Step-Model for effective analysis and how this can make a difference. Summary slides are available on SlideShare, contact Laughlin Consultancy for full details of this training.