Paul Laughlin, MD of Laughlin Consultancy, was an expert speaker at the #InsM&Deu event held at Simmons & Simmons offices in London.

With insurance marketing & sales leaders attending from across UK & Europe, it was a great opportunity to hear how leading firms are evolving in the face of challenges from technology, regulation & rising consumer expectations. Speakers included leaders from Generali, Zurich, Aviva, AIG, Vitality, Axa, LV=, Standard Life and many other leading businesses.

A full write-up of the event, with the key lessons recalled from each speaker is available on our sister blog: Customer Insight Leader.

Paul  shared an introduction to using Customer Insight to mitigate your Conduct Risks, including some highlights from training that has helped insurers this year. Explaining how embedding customer insight into your marketing processes can help address challenges from the FCA, including Consumer Spotlight, Behavioural Economics & Vulnerable Customers. His slides are available on SlideShare.