Paul Laughlin, MD of Laughlin Consultancy was the speaker at latest Scotland Data Science & Technology meet-up at the TechCube Incubator in Edinburgh on Thursday 24th September. He shared on “The Softer Skills Data Professionals Also Need to Make an Impact”, based on his experience of both creating highly profitable analytics teams for Lloyds Banking Group & Scottish Widows and working with many other clients to maximise the value of their customer insight.

Attendees included students, tech start-ups and data innovators within corporate businesses. A write-up of the event has been published on Customer Insight Leader blog and Paul’s slides are available for download on his SlideShare page.

A number of the lessons shared came from Laughlin Consultancy’s most popular training course this year, “Consultancy Skills for Customer Insight Analysts”, which has received rave reviews from insight & marketing teams alike.