Laughlin Consultancy is pleased to announce its most popular training service in H1 2015. Organisations from major insurers to events companies have benefitted from consultancy skills training for their Customer Insight teams.

This customer insight training has been found to compliment existing technical training, with a range of softer skills that ensure their analysis is relevant to their business and drives action to generate value.

Courses or workshops can be bespoke to the client, but our most popular offering has covered:

  • An overview of best practice & a complete Customer Insight service;
  • How analysts can support the different stages of Marketing life-cycle;
  • How to get a good quality brief (effective questioning techniques);
  • Planning your analysis (9 step model for quality delivery);
  • Communicating your analysis (inc. storytelling & visualisation);
  • Influencing the outcome (how to drive action as a result of your analysis).

Feedback has been consistently “excellent“, with clients praising both how much they enjoyed the event & how relevant the skills are to their day-to-day jobs. Further testimonials include:

Paul ran an Insight Consultancy training course for the Customer Insight team at Sun Life. The course focused on ensuring that the Insight output is used and is useful for the business by looking at the end to end process: from asking the right questions of the stakeholder at the start to help get to the business question through to presenting the output in a compelling way to ensure key recommendations are taken on. The course highlighted key points around the softer skills required to be a successful Insight professional but set in the realities and challenges faced by those who work with data and analysis on a daily basis. The course had a nice balance of theory and practical activity to bring this to life. All in all it was a really valuable and useful course.” Customer Insight Contact Centre Manager, Axa Sun Life

Having discussed the idea of a training workshop to enhance the business skills of the analysts in my team, Paul quickly tailored a day of knowledge delivery and exercises that was exactly what I was looking for. In delivering the workshop, Paul was engaging and personable, clearly demonstrating his experience and knowledge in the area of analytics application and management. The session was interactive throughout, with good use of visuals, supporting materials and regular breakouts for exercises. Paul was diligent in following-up afterwards with the course materials, a reminder of the action commitments we had all made and seeking to ensure that the learning had been embedded. Overall, I was very pleased with the outcome of the workshop and the process of putting it together and look forward to having the opportunity to work with Paul again in the future.” Head of Marketing Operations, Hanson Wade

If you would like help with your customer insight team training needs, please get in touch on 07446 958061 or paul@laughlinconsultancy.com